The main shareholders of this property are the Government of Ras Al Khaimah, thus Hospitality Advisory Partners were acting in an ownership role when a major refurbishment was decided on. It was a challenge to find a suitable contractor in unfavourable market conditions. Due to the solid relationship between Hilton and the owners through the years, it was a priority to maintain this arrangement, but select a new tier, more suitable to the current marketplace.
The project involved repositioning of this iconic property with the hotel experience of the Hospitality Advisory Partners’ team.
Hospitality Advisory Partners Technical Services carried out due diligence on the property, which dated from the 1980s, and discovered it to be structurally sound.
Oversaw a multi-million dollar refurbishment, which changed the entire interior of the property, with construction beginning in December 2015 and the hotel opening in May 2017.
Chose to reposition as Garden Inn – a refreshing, playful, appealing new brand for modern travellers.
Developed a comprehensive plan to target the MICE segment, previously untapped in Ras Al Khaimah.
Appointed a brilliant management team, who are exceeding performance and service expectations
The repositioning to a new tier has been favourably received by guests seeking a fresh, more flexible approach to hotel stays
Since opening on 10 May 2017, it has garnered consistently excellent reviews from delighted guests
The state-of-the-art conference and meeting facilities are recognised to be the best in Ras Al Khaimah
The hotel’s penetration rates are favourably placed with similar competitors in the Dubai market
The Hilton Garden Inn is expected to maintain occupancy rates of 70% for its first full year of business
Hospitality Advisory Partners extensive experience as hoteliers and owners led to the resounding success of this refurbishment and repositioning.